Being a data center / IT blog is precisely why we are looking at these trends. Still confused? Think of it this way. If your infrastructure is ready for spikes that could be caused by effective marketing from your company then IT is a hero and no one gets concerned.
If you are unprepared, however, for a spike in traffic or orders or whatever because you were unaware of the latest efforts from marketing (shame on you and marketing, by the way) then you are dragged into the corporate public square and vilified.
So the idea is that as effective IT folks it is incumbent upon you to be aware of the business as a whole so that increased workloads etc can be anticipated and prepared for. Being in IT is a lot less about speeds and feeds vs. business acumen these days.
So back to our original point. Bronto as described on their website “provides a cloud-based marketing platform for retailers to drive revenue through their email, mobile and social campaigns.” They also track trends and they have released some stats from last holiday season that might be of interest.
The two charts below show some interesting trends