Once again I have to imagine that you might be wondering what in the world this has to do with data centers? Well, it’s more about business. Data centers are about business. Here in the Triangle there are many, many companies in Morrisville and the attempt by the chamber to rebrand itself bodes well for presenting a strong image that can attract more business, talent and, of course, money.
Check out the old vs. the new. Nice upgrade.
FIRST THE OLD:
AND NOW THE NEW:
I realize that this is a bit of a different thought for a data center centric blog but as we move further and further into the Internet age the lines between IT and every business function will continue to blur.
Now that I get my daily run-on sentence out of the way, let’s look at some information that was put curated by eMarketer from data collected by Curata. I used the word curation because that is a key component of today’s marketing and it will ultimately require IT to be able to easily store, manage and disseminate the data to assist in marketing of a company.
But there’s a problem. Simply put “Content marketing ain’t easy”. Take a look at some of the struggles being encountered by marketers themselves.
So what’s this have to do with IT? Glad you asked.
A list was posted yesterday in InformationWeek that looked at the latest trends that the business aware CIO should be keeping an eye on in the upcoming year.
Honestly, there was nothing earth shattering. As with many lists like this they tend to echo some of the same things that were just as important in the year prior’s list. This one is not much different.
The list was produced by Sunil Manglore, MD, of CA Technologies and the highlights were as follows.
This is a preview of
Trends Gaining Momentum That the CIO Needs to Be Aware of in 2014
. Read the full post (428 words, 1 image, estimated 1:43 mins reading time)
OK, you’re thinking, “Isn’t this supposed to be an IT blog so why are we talking about marketing?”.
Being a data center / IT blog is precisely why we are looking at these trends. Still confused? Think of it this way. If your infrastructure is ready for spikes that could be caused by effective marketing from your company then IT is a hero and no one gets concerned.
If you are unprepared, however, for a spike in traffic or orders or whatever because you were unaware of the latest efforts from marketing (shame on you and marketing, by the way) then you are dragged into the corporate public square and vilified.
So the idea is that as effective IT folks it is incumbent upon you to be aware of the business as a whole so that increased workloads etc can be anticipated and prepared for. Being in IT is a lot less about speeds and feeds vs. business acumen these days.
So back to our original point. Bronto as described on their website “provides a cloud-based marketing platform for retailers to drive revenue through their email, mobile and social campaigns.” They also track trends and they have released some stats from last holiday season that might be of interest.
The two charts below show some interesting trends
This is a preview of
Local Raleigh Company Announces Email Marketing Trends for Nov. – Dec 2013
. Read the full post (358 words, 3 images, estimated 1:26 mins reading time)